EQUUS Foundation

Horses Win the First Bonus in the Animal Planet R.O.A.R. Campaign October 14 - November 12

WESTPORT, CT - October 23, 2013 - Animal Planet announced today that the EQUUS Foundation was awarded the first of eight $5,000 bonuses in the Animal Planet R.O.A.R. Matching Campaign running through November 12. In addition to the $40,000 in bonuses, Animal Planet is matching $100,000 in the first donations received by its seven charitable partners. The EQUUS Foundation is the only HORSE charity.

The EQUUS Foundation received $5,000 for its efforts in pre-promoting the campaign during the two weeks before the official launch date on October 14 by reaching out to the more than 800 equine organizations on the Foundation's Equine Welfare Network, its Alliance members, and individual equine enthusiasts and donors.

"We reached out and our horse lovers answered!" said Lynn Coakley, EQUUS Foundation President. "We are also doing great in matching gifts. According to the standings today, we are third in the number of individual donors and fourth in donations raised. The EQUUS Foundation may be the youngest of the seven charitable partners, but we have a loud voice!"

Even if you are unable to donate, you can still help us win the $10,000 "Most Traffic" bonus and the $5,000 Loudest Roar!

Click Here to show your support!
Pass this link - equusfoundation.org/ROAR to your friends and associates!

Click Here to Prove Horses Have the Loudest ROAR

Here's what to know . . .

There's 30 days to ROAR - beginning October 14 through November 12, 2013.

Animal Planet will match donations dollar for dollar up to $100,000 - but it is FIRST-COME, FIRST SERVED - so we need to get your donations in early!

We're also competing for $40,000 in bonuses! The winner in each category will earn a $5,000 bonus. The categories are:
     • Top Fundraiser (October 14-October 28) & (October 29-November 12);
     • Greatest Number of Donors (October 14-October 28) & (October 29-November 12);
     • Most Traffic to Our Cause Page (October 14-October 28) & (October 29-November 12);
     • Loudest "ROAR" Heard by Judges; and
     • Most Active Pre-Launch Promotion.

Our cause . . . Rescue - Rehab - Retrain & Re-Home
Reduce the US unwanted horse population
Make equine therapy available to more people.

Rescue - Rehab - Retrain & Re-home

The number of unwanted horses has reached an epidemic level in the US. Tragically, many are slaughtered. Instead, they can be rescued, rehabilitated and retrained. Many can be re-homed as therapy horses.

Equine therapy has been shown to be an effective treatment for physical, cognitive & emotional disabilities such as Autism, Brain Injuries, Amputations, Attention Deficit Disorder, Cerebral Palsy, Cerebrovascular Accident/Stroke, Deafness, Down Syndrome, Multiple Sclerosis, Muscular Dystrophy, Spina Bifida, Spinal Cord Injuries, and Visual Impairment.

Whether its a five-year-old with Down syndrome, a 45-year-old recovering from a spinal cord injury, a senior citizen recovering from a stroke or a teenager struggling with depression, research shows that individuals of all ages who participate in equine therapy and equine assisted activities can experience physical and emotional rewards. For individuals with emotional challenges, the unique relationship formed with the horse can lead to increased confidence, patience and self-esteem.

Over 1,000 organizations now use horses to provide therapy to over 60,000 people with special needs. However, over 37 million individuals (12.1%) of all ages in the US reported having disabilities in 2011. An estimated 1.5 million Americans live with Autism and 1 in 4 veterans come home with Post Traumatic Stress Disorder (PTSD).

With more trained horses, fewer horses will be slaughtered and many more people will benefit.

Let's prove that Horses Have the Loudest Roar!

Click Here to show your support!
Pass this link - equusfoundation.org/ROAR to your friends and associates!

About EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, enabling the therapeutic use of horses for those in need, fostering the horse-human bond, and educating the public about the horse's unique ability to empower, teach and heal. Donations are tax-deductible to the full extent of the law. Contact the EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail: mail@equusfoundation.org, Website: equusfoundation.org.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications LLC, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized, online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About GlobalGiving

GlobalGiving (www.globalgiving.org) enables individual and corporate donors to find and direct funds to high-impact, grassroots projects around the world. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues. Utilizing its network of local projects and web-based platform, globalgiving.org, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization located in Washington, D.C. To date the GlobalGiving community has made over $49 million in contributions to more than 4,300 projects around the world.