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January 14, 2019
EQUUS Foundation

A Brief Look Back . . . A Brief Look Forward
We are thrilled to unveil our beautiful new website:

As we welcome in the New Year,
we've never been stronger or more committed!

"We owe a huge thank you to our friends at Case Agency for their design support throughout our brand refresh and site launch," said Lynn Coakley, EQUUS Foundation, President, and to our Board Chair, Jenny Belknap Kees, who spearheaded the partnership. They captured why we love horses and why we are dedicated to ensuring the future for America's horses for years to come."

"It's always a joy when we get to do what we do best for the organizations and foundations we see doing the best kind of work for our local, national, and global communities," said Yancy Zimmerman, Account Director, Case Agency. "We love what the EQUUS Foundation stands for and are glad we were able to assist them in their mission this year."

A Brief Look Back . . .
The EQUUS Foundation was established in 2002 to provide financial support to a handful of equine charities in Connecticut and New York.

As an all-volunteer group, we were thrilled when we were granted permission from Alexis Brasilier, the son of artist Andre Brasilier, to allow his beautiful artwork (below) to form the basis of our first logo. We awarded our first grants in 2003 to seven local charities.

We transitioned from being all-volunteer to appointing the founder, Lynn Coakley, to serve in the staff position of President.

Recognizing the need to support at-risk horses nationwide, we streamlined our mission to focus on equine charities that provide:
• Protection, rehabilitation, retraining and re-homing of America's at-risk and transitioning horses as well as retirement for aged horses;
• Opportunities for horses to elevate the lives of people with and without special needs through Equine Assisted Activities and Therapies (EAAT);
We created the Equine Welfare Network to expand our support of equine charities nationwide by providing recognition, guidance, and resources in addition to financial support.

By 2012, we had awarded over $2 million in grants and had implemented a unique evaluation process to ensure that equine charities receiving financial support from the EQUUS Foundation were fully transparent and operating at the highest standards for horse care and service.

By 2015, grant awards exceeded $3 million. Thanks to a major gift received in 2014, we implemented a three-year strategic plan to build a web-based infrastructure and a wide range of programs to support major growth.

In 2017, we engaged a consultant to help us raise national awareness of our mission through marketing, communications, fundraising, events and special projects and to identify key donors capable of major gifts.

In 2018, we partnered with the Case Agency to complete the final phase of the plan: a strong brand strategy, refreshed identity, and new website to position us to achieve our goals.

Going Forward . . .
As we head into 2019, it's time to say thank you to all who have helped us along the way.

It's time for all horse lovers to become horse protectors to ensure that:
• Horses are valued not only as athletes, but also as teachers, companions, and healers;
• Horses transition from one chapter to the next without risk of abuse, neglect and slaughter;
• Horses live in comfort and with dignity throughout their lives; and
• When the times comes, horses experience a peaceful and humane end of life.

Together, we can put an end to the abuse of America's horses and dramatically increase opportunities for people to benefit from the equine experience - For The Love of Horses!

About EQUUS Foundation: The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, the only national animal welfare charity in the United States 100% dedicated to protecting America's horses and strengthening the bond between people and horses. Donations are tax-deductible to the full extent of the law. Contact the EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail: mail@equusfoundation.org, Website: equusfoundation.org.