Click Here to Learn More About The EQUUS Foundation
Animal Planet's R.O.A.R. Campaign Selects EQUUS Foundation to Help Horses Have the Loudest ROAR!

WESTPORT, CT – September 7, 2012 – The EQUUS Foundation is the newest member of Animal Planet's non-profit initiative, R.O.A.R, which stands for Reach Out. Act. Respond, and one of only seven charities selected to participate in the R.O.A.R Matching Campaign.

From September 1 through October 31 only, Animal Planet will provide each participating partner with money based on the donations that they receive in association with the R.O.A.R. eight-week Matching Campaign.

There's only seven weeks to go!
Click Here to Give Any Amount You Can Spare!

Let's show Animal Planet how important horses are and put Horses at the top of the ROAR Leader Board!

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Help Us Make Sure Horses Have the Loudest ROAR!
The R.O.A.R. donations will be used to rescue, retrain & re-home unwanted and abandoned horses as therapy horses. The number of unwanted horses has reached an epidemic level in the United States.

Tragically, many are slaughtered. Instead, they can be rescued and many can be retrained and re-homed in equine therapy programs.

Therapy programs using horses benefit the minds, bodies and spirits of people with special needs in ways that no other therapy can.

Copy and pass this link,, to all your horse-loving friends and family! Give between September 1 and October 31 so horses have the loudest ROAR!


ROAR with the EQUUS Foundation from September 1 through October 31!

From September 1 through October 31, your donations will be matched dollar for dollar up to $120,000 from the proceeds of Animal Planet licensed products.

The EQUUS Foundation can also receive bonuses -
     • as the Top Monthly Fundraiser – Dollar Amount ($2,500);
     • the charity with the Most Unique Number of Monthly Donations ($2,500);
     • by Spreading the Word with the Highest Number of Shares on Facebook ($2,500); and
     • the charity with the Loudest ROAR Heard by Judges ($2,500).

The other six leading animal welfare non-profits are the American Humane Association, Earthwatch Institute, Jane Goodall Institute, National Wildlife Federation, Foundation and Villalobos Rescue Center.

To track our performance throughout the campaign, visit the GlobalGiving site at

Animal Planet ROAR


You Can Make A Difference!
Just $10 will buy a day’s worth of hay to feed two to three horses and $25 will provide an equine therapy session for one student or hoof care for one horse. $1,000 is all that is needed to rescue, retrain and re-home ONE horse.

Your donations will save the lives of unwanted horses, rehabilitate neglected and abused horses, and place trained horses in therapy programs that need their support.

Over 1,000 organizations now use horses to provide physical, cognitive & emotional therapy to over 40,000 people with special needs, including those with Autism and Post Traumatic Stress Disorder (PTSD). There is an estimated 1.5 million Americans living with Autism and one in four veterans come home with PTSD. With more trained horses, many more people can benefit from this extraordinary therapy.

About The EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, advancing the use of horses to enrich the lives of people in need and educating the public about the horse’s unique ability to empower, teach and heal. What started as a local effort is now a nationwide campaign on behalf of horses. The Foundation accomplishes its mission by providing financial support to horse-related charities across the United States; connecting a network of equine organizations to equine enthusiasts; providing scholarships to reward volunteer service on behalf of horses, and conducting information outreach to educate the public about horses. Donations are tax-deductible to the full extent of the law. Contact The EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail:, Website:

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond;, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit

About GlobalGiving

GlobalGiving ( enables individual and corporate donors to find and direct funds to high-impact, grassroots projects around the world. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues. Utilizing its network of local projects and web-based platform,, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization located in Washington, D.C.. To date the GlobalGiving community has made over $49 million in contributions to more than 4,300 projects around the world.