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Horses Won! Horses Had the Loudest ROAR in September!

WESTPORT, CT - October 18, 2012 - Animal Planet selected the EQUUS Foundation as the winner of the Loudest ROAR bonus for September! "EQUUS Foundation wowed the entire ROAR team with its creative efforts, strategic partnerships, and sheer dedication to inform and inspire fellow horse lovers to reach out, act, and respond," said Monica Lins, Animal Planet's Project Manager - Marketing, Strategy.

The ROAR team reviewed the campaigns of each of the seven leading animal welfare organizations selected to participate in the Animal Planet's ROAR Matching Campaign. Animal Planet was impressed with the relationships that EQUUS Foundation leveraged to reach out to the equine community across the nation.



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"Help us spread the word to the millions of horse lovers in the United States and win these bonuses," said Lynn Coakley, EQUUS Foundation President, "but most importantly let's make it a double header and show Animal Planet that horses the Loudest Roar in October."

Let's Do It Again for October!

There's still $10,000 available in bonuses for the:
• Top Monthly Fundraiser for October ($2,500)
• Most Unique Number of Monthly Donations in October ($2,500);
• Highest Number of Shares on Facebook in October ($2,500);
• Loudest ROAR Heard by Judges in October ($2,500).

EQUUS Foundation is currently in 4th Place for Top Monthly Fundraiser and Most Unique Number of Monthly Donations, but in 2nd place for Highest Number of Shares on Facebook!

There's only 14 Days to Go!

Animal Planet will be showcasing the cause, "Rescue, Re-Train, Re-Home Horses as Therapy Horses" and the EQUUS Foundation during the final week of the Animal Planet's ROAR Matching Campaign, which coincides with the Washington International Horse Show, October 23-28, 2012, where both Animal Planet and EQUUS Foundation are sponsors of Kids Day.

About The EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, advancing the use of horses to enrich the lives of people in need and educating the public about the horse’s unique ability to empower, teach and heal. What started as a local effort is now a nationwide campaign on behalf of horses. The Foundation accomplishes its mission by providing financial support to horse-related charities across the United States; connecting a network of equine organizations to equine enthusiasts; providing scholarships to reward volunteer service on behalf of horses, and conducting information outreach to educate the public about horses. Donations are tax-deductible to the full extent of the law. Contact The EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail:, Website:

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond;, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.